Apple’s newest craze, the iPhone 5, was ordered more than 2 million times in the first 24 hours of availability. The company sold twice as many iPhone 5′s as iPhone 4s’ during the first few days of its release. The most devoted Apple fans even camped outside of stores for several days in order to own the company’s newest, greatest creation. With its larger screen, lighter weight, 4G LTE, higher quality camera and longer battery life, this groundbreaking device was deemed the greatest smartphone in the world by many.
Compared to the hype, is the iPhone 5 as exceptional as it seems? Or are consumers caught under Apple’s spell?
First of all, the phone boasts to have a lighter, sleeker design than its predecessors. However, were consumers really concerned with the iPhone 4′s size? Was the weight/dimensions of the iPhone 4 or 4s that much of an issue to begin with? Even so, the iPhone 5 is only slightly larger and lighter than the previous iPhone. The overall look and design of the so called “best cell phone on the market” is a lack of innovation and creativity, at least in my opinion.
In addition, accessories for other Apple devices (from chargers to car adapters) are not compatible with this new phone. According to David Gewirtz’s Five reasons NOT to get the iPhone 5 “You’ll have to buy all new accessories-plus, some accessories may not make the jump to the new connector or might not be licensed by Apple for the new connector.”
And really… is the iPhone 5, that much different than the iPhone 4s? Putting the design aside, sure it may offer the latest iOS 6 and is a little faster, but any iPhone can upgrade to the new operating system and the iPhone 4s is plenty fast enough. When compared to other smartphones, like Samsung’s Galaxy SIII or the Nokia Lumia 920, nothing about the iPhone 5 stands out above the rest. As stated by Allvoices and Techcrunch, “It certainly does not offer any new technology. As to features, the iPhone 5 comes 4G-enabled; offers Apple’s new OS, the iOS 6, and a newly designed chip, the A6; is larger than previous iPhones at 4 inches (10.2cm) but still smaller than other smartphones on the market; and with a glass touchscreen, an 8-megapixel camera and no NFC or wireless charging.”
Not to mention, the new “Apple Maps” are full of defects and has been a total mess so far. In fact, Motorola Mobility’s Google + page and Twitter account posted “Looking for 315 E 15th in Manhattan? Google Maps on DROID RAZR M will get you there & not #iLost in Brooklyn.” to poke fun at Apple’s flaw.
So how exactly did the iPhone 5 become such a hit? It’s all about Apple’s ingenious marketing techniques and influence on consumers. Apple has mastered the art of creating such loyalty to the company- it thrives on the dependence of its dedicated customers who will literally buy anything with an Apple logo engraved on it.